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Initially a Camden-based fanzine, the title went national in 1999 and built a reputation for championing new bands. Muse, Coldplay, Foals and Arctic Monkeys all had their first magazine covers with The Fly.
Working to exceptionally tight deadlines, we created a monthly publication, working with award-winning photographers and writers, including Tom Oldham the brilliant portrait photographer who shot all the covers and most of the artists featured inside.
Disciplines:
Art Direction
Magazine design
Photography
Branding
Print management